The Complete Beginner’s Guide To YouTube Marketing In 2021
If you’re looking into video marketing for your any business, then there’s no better marketing channel than YouTube.
YouTube is one of the second biggest, most popular search engines in the world.
YouTube has always been a source of successful advertising & content marketing.
Businesses who utilize it correctly and consistently create and share quality content they drive more sales, more traffic and customer acquisition through YouTube.
In this new comprehensive detailed guide you’ll learn everything you need to know about starting, growing & how to marketing a YouTube channel from scratch.
From quality video production to SEO optimization, this guide has everything you need to get started with YouTube Marketing, easy steps on how to optimize a successful YouTube channel and engaged with your brand!
Ready? Let’s dive in.
CHAPTER 1: What Is Video Marketing?
Before jump into we have to first understand the definition of video marketing.
In simple terms, to market or promote your business brand or offering on digital channels, It’s really quite simple.
Video marketing can be used for anything or everything from building customer rapport, to promoting your online or offline brand, services or products.
CHAPTER 2: The Benefits Of Video Marketing
Video Marketing is all over the web, Most content marketers know that video content is becoming more and more popular in coming days and this is one of the powerful marketing tools for their target market & growing brand online.
With 54% of consumers wanting to see branded video content from businesses, Gone are the days in which investing in videos was a luxury only a few could afford.
Today, creating videos for your brand is a must you can’t overlook anymore.
Here are seven powerful benefits of using video content.
Catch the Viewer’s Eye among target audience
Emotional Connection & Trust With consumer
Increasing User Engagement & Qualified Leads
Video is the Easiest Form of Explaining
Influence Buying Decisions
Get your brand noticed
Improved Open and Click-Through Rates
Rank Higher in Search
Video Is a Traffic-Generating Machine
Engage customers on social media
Help in Boosting SEO
Videos boost your conversions & purchases
So make the sure incorporate video into your content marketing strategy.
CHAPTER 3: How To Create A YouTube Channel For Business?
I hope now you make up your mind & decided to create a YouTube channel.
That’s Great!, Good to go
You can easily create a YouTube channel with your regular Google Gmail account, but if you do, go and make it, it’s free.
Getting a new channel set up is a simple and quick process, though.
1. Go to YouTube and sign in Head over to YouTube.com and click ‘sign in’ in the top right corner of the page:
Then log in using the Google account you’d like your channel to be associated with:
2. Head over to your YouTube settings In the top right corner of the screen, click on your profile icon and then click “Create a channel.”
3. Create your channel Next, you’ll have the option to create a personal channel or create a channel using a business or other name, whichever you like the most.
For this example, we’ll choose the “Use custom name” option, which is recommended for small businesses and brands:
Next, you’ll name your channel.
After this step, you’ll have the chance to further customize your channel. You’ll see options for:
Uploading a profile picture
Adding a description of your channel
Adding links to your blog or sites, if you have any – this can include custom links to a website or blog as well as social links to Instagram or Twitter
Congratulations! You’ve just created a new YouTube channel!
CHAPTER 4: How To Upload A Video To YouTube?
Ok, your channel is set and now you’re ready to start uploading your videos!
Find the upward facing arrow in the top navigation bar of YouTube. It doesn’t matter what page you’re on, you’ll be able to see this. Click on it.
You’ll be asked to select or drop a video file, and your video will start uploading right away.
As it does, you can enter in the video’s basic information, including its name, the video description, the privacy settings, and which playlist you’d like it to appear on.
You should also add tags, which help the video show up in relevant searches. You’ll want to make sure that the video’s text is optimized for SEO; we’ll go over this in the next section.
You can also add text translations to the video. Just add which languages you want them to register as, and enter in the translations for the video title and the description.
Finally, choose your video thumbnail once the video uploads on the channel. You can choose one that YouTube has suggested, or upload your own custom design thumbnail.
I almost always recommend uploading a custom design creative thumbnail that contains some element of branding, which represents your brand, business or services.
Once your video has been fully uploaded, you can edit it further before or after it’s published.
CHAPTER 5: Learn About Your Target Audience
If you’re just starting out on YouTube channel, set aside some time to learn about YouTube audience demographics.
By using specific kinds of content, your business can advertise on the types of videos most likely to appeal to your potential customers.
So if you want to diversify your online traffic sources, or just get your brand in front of your target audience, video marketing is as legit as it gets.
To develop relevant YouTube videos, pay particular attention to your customers’ concerns so your YouTube videos can address those topics.
If viewers have left comments on your videos, read through them to see what you can learn about their interests and preferences. You can make more videos for your targeted audiences and use it to brainstorm video ideas.
CHAPTER 6: How To Create Videos For YouTube That Convert?
Ultimately, none of what I have discussed so far matters much if your videos Convert well or suck. Before you start filming, decide what type of video would help you achieve your business goal.
Before you create any new videos, take the time to research keywords and create videos based on the keywords you want to target.
When you know your audience and create videos that offer value to that audience, promoting videos with AdWords can help grow your YouTube channel.
When creating videos for YouTube, focus on specific goals. For many businesses, that will be lead generation, traffic and sales.
Though there are several marketing strategies you can use to create videos that are more successful at converting.
Some of them include:
Placing a CTA at the end to learn more
Always organizing them into a playlist
Creating videos that offer your offer, product and services as a solution to a customer’s problem
Creating videos that you know will be searched by your target audience
CHAPTER 7: Types Of Marketing Content Videos That People Actually Want To Watch
Producing professional-quality video is essential not only because you can promote your business in a more dynamic way, but you can leverage your business brand, to build brand awareness, captivate customers and influence people to take actions.
Here are the different types of video you can use in your video marketing strategy and keep your audience entertained and coming back for more.
Videos will play a valuable role during every stage of your marketing funnel strategy is an effective way to accelerate the journey of leads in your business.
No matter what you’re trying to do for your niche business – whether it’s promoting an offer or product, share your reviews, vision, or connecting with customers – high quality, professional video content can do it all.
CHAPTER 8: How To Optimize Your Videos For YouTube SEO: Best Practices?
Now that your own YouTube channel is live and running, let’s talk about basic video search optimization. When it comes to YouTube SEO, optimizing your video for search engine results pages for relevant keyword searches.
So that you can do well optimize your visual video content to boost your traffic, engagement, and conversion rate with these video SEO tips:
Pay Attention to the Title and Description of Your Video
Make Sure Your Thumbnail Image Is Engaging & high-resolution
Optimize your video description
Rename your video file using a target keyword
Do Your Keyword Research
Embed the Video You Want Ranked First on the Page
Submit a Video Sitemap
Focus on Mobile Optimization
Insert a Video Transcript
Tag your video with popular keywords that relate to your topic.
CHAPTER 9: Research Your Competition
Next up: Competitive analysis. Like any other social media platform, YouTube is a competitive space.
If you want to get into one step ahead, then you must conduct an audit of competitors in the same niche, you can see how your channel measures up and identify opportunities.
Identify competitors Start by identifying at least five to seven competitors. If you’re not sure, try MANGOOLS 10 days free Keyword Planner to see which companies rank for keywords associated with your brand or niche business.
Pro tip: Make sure your competitors aren’t serving paid ads on your videos! If they are, it’s possible to block them in Google’s ad manager.
CHAPTER 10: Creating A Great Channel Layout
The first step to any YouTube marketing is to have a great professional channel layout.
If anyone comes to your channel, they need to know what you’re about, what topic, what type of video style you have and what types of videos you have.
Here’s how my channel looks:
People want to learn Digital marketing from me.
So, I’ve created videos on those topics and organized them into different sections:
I’d recommend you do the same and make your own YouTube channel in which you have passion, skills and topic which you like, in which you have experience and grow your business and make more passive income.
CHAPTER 11: How To Optimize Your YouTube Channel To Attract Followers
If you do well optimize your channel you get maximize views in your ongoing effort to build brand awareness & get more revenue.
Choose YouTube Channel Art: Choose Wisely & Design A Compelling Home Page Your home page is the first when anyone visit, so it needs to make a good impression & looks professional.
For your channel art, choose something that represents your brand or business and profile picture.
Choosing a compelling professional profile picture of your brand.
Select a channel trailer.
Create an about page.
For example my own channel art:
Add a YouTube Channel Description You have to well-written YouTube channel description helps you demonstrate why your audience wants to watch your video content and subscribe to your channels.
It gives you a reason to give them the background of your brand business.
Your channel description should explain what your business is all about, and what you can offer to your targeted audience on your YouTube channel.
You can add a channel description in the same place you add the email addresses and links in the above section.
Add keywords to your channel, too. In addition to adding tags and keywords to videos, don’t forget about channel keywords, which are specific topic words that can make your video discoverable outside of YouTube.
Place additional keywords in the video description & choose the right tags for your videos, so they will show up in relevant search engines
They help the algorithm determine which other channels and videos to use for recommending your videos.
CHAPTER 12: How To Edit YouTube Videos More Professional Way
If you’re planning on doing any further editing to the video.
To edit the video further, go to your creator’s studio and find the video in your channel, and then select Edit. You need to do this and leave the first screen in order to have more editing capabilities. If you’d like, you can:
Add YouTube cards to videos
Visually enhance and edit the image banner
Add end screens to your videos
You can add and place any additional audio in the video
Create captions if possible to your video in any language.
I highly recommend use this VideoMakerFX, to all of your videos, this will make the videos more creative, professional accessible and actionable in just few minutes.
Is YouTube Good for Marketing? YES, video marketing is as legit as it gets.
Is it mandatory for a YouTube channel to link Google AdWords? Nope
Does YouTube marketing Impact SEO? Yes, if your website has good quality content and visitors.
* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a commission. No worries though, you’ll still pay the standard amount so there’s no cost on your part.