The technical SEO is a very important optimization part of your website or blog that allow optimizing the indexing of posts or pages, maximizing the user experience and ranking position in search engines.
Below you’ll find a checklist the most important steps, what are the best practices to follow you can take to ensure your technical SEO is up to scratch.
Let’s dive into some details.
Technical SEO Best Practices & Elements
Now that it’s clear what is technical SEO, let’s see what the best practices to follow are. You can use the list below to carry out your own technical SEO audit on your any blog or website and get it to rank better in Google’s organic search results.
1. Speed Your Site Up – It’s Fast
Your any blog or website web pages need to load fast. Search engines prefer those sites that load quickly: page speed is considered an important ranking signal.
Your page should be open within 3 to 5 seconds that make a significant dent in your organic traffic.
Pages that load slowly are annoying for audiences and visitors, customers quickly losing interest.
There are several ways you can speed up your blog or website:
Use a fast CDN (‘content delivery network’) provider, there are lots of CDN providers out there, but Cloudflare is a good option. I also use cloud fare.
Use one CSS global style sheet, instead of multiple CSS style sheets or inline CSS
Upgrade WordPress & all installed plugins to the latest versions
Minimize ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
Ensure your image or vector files are as small as possible (without being too pixelated)
Optimize the size of your images.
There are many tools and metrics you can use to benchmark website or blog speeds, but Google’s Pagespeed Insights is a reasonable starting point and it’s 100% free.
In a nutshell, a faster website speed is always better.
2. Always Use SSL – Make Your Website Secure HTTPS
The right blog or web site architecture begins with choosing an appropriate hypertext transfer protocol.
HTTPS is a known ranking signal and an additional way to establish trust with your audience and website users.
It helps protect sensitive information like credit card details from being compromised.
If your website host doesn’t provide an SSL certificate, proceed with purchasing and installing your certificate yourself.
In this case, there is only one SEO friendly choice. You should definitely use the secure protocol – HTTPS and also adds security and protection to your website, making the switch even more worthwhile.
3. Ensure Your Website & Blog Is Mobile Friendliness
Most probably the majority of your internet users are on mobile.
Your any blog or website to be fully optimized for SEO, your posts, pages need to be mobile optimized, this is the important element of technical SEO.
Being mobile-friendly has played a key factor on one’s blog or website display in mobile search, especially Google ranks websites in the search results.
4. Fix Your Duplicate Content Issues – It Doesn’t Confuse Search Engines
If you have the same website, blog posts or pages content on multiple pages of your site – or even on other sites, can either be confusing for users (and indeed search engine algorithms).
Duplicate content is a serious technical SEO issue that can cause you a lot of trouble in the long term.
If duplicate content is detected on your website or blog, get rid of it. You can accomplish this by removing duplicate content entirely, but you can also rephrase it with fresh quality content.
5. Create An XML Sitemap & Optimize IT
Simply you can create and use an XML sitemap is a list of all blog posts, pages of your site. In fact, Google recently stated that XML sitemaps are the “most important source” for finding URLs & one of the most important elements of technical SEO.
It helps search engines to understand your blog or website roadmap.
How to Optimize your XML Sitemap?
XML sitemap optimization is so simple, only you have to include in your blog or website sitemap the pages or posts that are important, as per their priority. In the majority of cases, these are your pages, posts, and categories.
So always having an XML site map on your site or blog. Creating an XML sitemap is easy, especially if you have a WordPress site.
Most modern CMS’ automatically generate a sitemap for you. An XML sitemap consists of useful information about your site, including the latest changes made to a page’s content.
6. Always Use An SEO-Friendly Site Architecture & Navigation Structure
Site Structure and Navigation is the super important element of any technical SEO, If you want to make the most of SEO, follow these rules for your blog or website structure SEO-friendly architecture URLs:
Separate words with “-“
Use lowercase letters in the URL
Avoid using unnecessary characters or words
Keep URLs short (most URLs will feature your target keyword)
Avoid symbols, like “#” or “&,” and dates
If you optimize them well for SEO, they will also act as a ranking factor.
7. Improve Internal Linking
If you want to grow your blog or website, you’ll want to incorporate internal linking into your technical SEO strategy and using keywords in the anchor text of internal links are other signs Google watches out for while ranking your site.
It helps crawlers and users discover your website or blog content and stay on your site, plus provide helpful context.
Internal links are important for improving the visibility of your older articles that are topically related to the newly published ones.
In Conclusion – Technical SEO Guide – Summary
I hope my article improve your knowledge of technical SEO overview.
Create a solid technical foundation for your own blog or website by doing periodical SEO Audits.
Technical SEO is a complex business process of your site and never ending topic which consists of a number of checks and settings.
You can deep-dive into understanding its concepts and executing its techniques.
Do you have any question referring to technical SEO?
Feel free to ask us through the comments below. I’d like to know your opinion and have a comment.
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