If you want to drive qualified traffic to your blog or site, then content creation is an essential way to generate leads for any business online.
You have to know how to start writing an article that will rank on the first page and increase its visibility on Google.
Writing SEO friendly blog posts articles is currently one of the most effective ways for the SEO of your site to develop and with it the traffic of Internet users interested in your favourite topics.
If your content is not among the first results, there is no point in creating such content.
Today, one of the biggest challenges for copywriters, bloggers, and community managers… is to write search engine optimized text while attracting visitors.
Write an article is quite simple, it’s all the optimization for SEO and visibility that goes behind that is more complicated. In this article, I’ll explain why you absolutely need to write blog posts.
Don’t panic, I’ll be happy to remind you of the essentials to create an SEO blog optimized article and thus appeal to Google robots.
Step 1 – Select The Right Keywords & Use The Variations
The principle is that a blog article is intended to allow you to be well referenced on a keyword (which can be a series of words called long-tail) and that it is therefore fundamental that after having defined a persona, you carefully choose the keyword through extensive keyword research.
The keyword research will be done before defining the subject of your blog post.
Because you have no idea what the right topic is. The only way to find out is to ask your audience what interests them. In SEO, fortunately, we can know that.
Optimizing your SEO article begins with choosing one or more keywords. Targeting a “general” keyword is often very competitive. Your chances of ranking compared to other sites are therefore tiny.
Whether or not your content ranks depends largely on the keywords you select. If you want to compete against tough keywords with a young domain (under 3 years old) with a bad backlink profile, you are wasting your time.
This is broadly confirmed by the study on the main factors of a good SEO by ManGools.
ManGools is a company that offers excellent SEO optimization software and has twice done research on Google SEO ranking factors.
The last study on this subject was carried out in 2017 (see this link). This study focused on 6, 000, 00 keywords which analyzed the first hundred results on Google.
Step 2 – Use Compelling Meta-Titles & Meta Descriptions To Increase Your CTR
CTR (or click-through rate ) is one of the main primary factors that Google considers when ranking sites or blogs. The site that ranks first for a particular keyword will likely get the most clicks.
So always a good practice to follow is to create compelling headline titles that will allow you to make clicks, even if you are in second or third place on Google.
Here are some tips for great titles:
Numbers (which incite curiosity) ie “6 facts about weight gain”, “No. 7 will scare you” Words like “ultimate guide”, “essential”, “effective” , “Easy” etc….
The compilations lists
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On the meta description, try to be as succinct as possible and try to convey the general idea of your post by leaving a little hanging out at the end so people are inclined to read more.
Remember you only have 160 characters to do this. Make them count a proper use.
If you follow these tips, you are guaranteed to be visible on Google. Optimize your articles today and learn how to write articles that will drive thousands of searches per month on your blog.
Step 3 – Optimize Your Blog Post URL Using Main Keywords
Keep your niche blog post as short as possible while keeping the main idea of your post.
Note the permalink your main blog post and how it includes the main keyword to rank for.
In some cases, stop words should be deleted.
In SEO, we do not invent the keywords, we will use Google or ubersuggest and we sort thousands of keywords. To identify the best, there are mainly 3 criteria to take into account:
The relevance of the keyword: in relation to your theme
The popularity of the keyword: the more the keyword is searched, the more traffic there will be to your website
Weak competition: the more articles there are on the same subject, the poorer the article’s position will be.
Researching keywords is the first step in writing a good blog post. An article that will be read and will be used to sell. No need to write an article if you haven’t researched the keywords.
Stop words are words like “a”, “the”, “is”, etc…. If you are using your blog on WordPress, make sure your permalinks use the ‘post name’ in its suffix. You can edit and optimize your permalinks by going to Settings -> Permalinks and selecting “Post Name” as the permalink.
Step 4 – Link To High Authority Sites & Link To The Last Article You Wrote
Cross-linking your blog post content will not only lead to lower bounce rates but will also help you strengthen your relationships with your audiences, readers.
Always remember to bring unique added value and differentiate yourself from each quality content already indexed on the front page by bringing fresher and up-to-date information, a new angle, or more details and a more in-depth approach.
Never forget that the contents are reread in certain cases by readers paid by Google to estimate the interest of your text and assign it in certain cases a note influencing its ranking in the results.
The sites you access should be relevant to the content and ideally should not compete with you on your own keywords.
A powerful method I use is to crosscheck them so that if someone goes to a blog post, they visit the companion post and then an incentive to visit our expertise’s.
Step 5 – Structure your SEO article using tags, bold font & conclusion, alt text on images
Of course, start by adding your keywords in the title and preferably at the beginning of the sentence. The H2 and H3 are used to divide your content into subcategories. Try to add your targeted keyword in at least one subtitle (preferably H2).
Once identify the main keyword of the blog article and we will have to define what we are going to talk about. The identified keyword will have to appear everywhere and be well placed. First, it must be placed in the title tag.
The title tag is the title of your page. For your article to be SEO optimized, it is necessary that the keyword you have chosen is present in this title tag.
Here’s a quick SEO checklist:
Include an intro and a conclusion
Include images to make your content more engaging
Make sure you only use 1 H1 tag (for the blog post title).
Divide your content into sections H2, H3, H4. Bold your keywords in the text to increase their relevance.
Fill in the alt text for optimization of all your images
This tag has a real role of call to action for the Internet user. Take care of it by indicating the chosen keyword if possible. It will be highlighted in bold and will thus attract the eye of the Internet user.
When you include media such as images and videos your post will be much easier to read and follow. People will likely spend more time on your page without bouncing. This will help you boost your blog ranking.
Step 6 – The Links: Internal & External Linking
How to write a blog post without the links? The content of a web page is nothing without the links that accompany it. There are 4 different types of links:
Outgoing internal links
Inbound internal links
Outgoing external links
Incoming external links
The second step for your article to be optimized for SEO is to do a real linking job for this article: internal & external linking.
Internal linking Remember to position in the various articles that you will write references to your previous article dealing with a similar or related subject. This link is an internal link which is on an optimized anchor (the text on which the link is positioned).
Remember to vary the anchors (therefore the texts) to prevent Google from sanctioning it.
External linking You will find all the elements that make a link of quality and some ideas to obtain it for your site.
Step 7 – The Regular Update You Top Blog Posts Articles
Remember to regularly update your blog posts content by updating them and / or enriching them. Regularly analyze the KPIs of your article (number of visits, unique visitors, bounce rate, reading time, source of traffic, etc.) and improve the content if necessary.
Instead of looking for new blog posts articles, reshape your old articles (which work very well, or conversely those which would have market and which do not work) by updating them (and republishing to today’s date with a new relay on Social Media).
Remember to update your content and old SEO content every year, for example changing the year in the title. Also use this method for your product sheets if you wish.
You can rewrite them on the basis of recent studies conducted on the subject your blog post article covers and resend it by email to your subscribers and on the social networks, you use.
In Conclusion – How To Write SEO Friendly Content – Summary
All you have to do is create the blogging content of your article posts taking into account our SEO writing tips, Content generation is more important than ever and if you don’t regularly produce content you will lose valuable traffic to a competitor.
To create engagement, ask your users a question at the end of your article to engage with them.
On the basis of these different elements, make sure that your article offers real added value to your visitors and also meets the criteria of search engines.
If you respect these conditions, your article will benefit from effective natural referencing and ideal positioning!
How to write a blog post and optimize it for Google? I think you now have all the information you need to successfully boost your visibility.
I remind you that in order to create an SEO optimized article, you must have something interesting to say & if you appreciated my blogging advice to better optimize your articles.
Do not hesitate to comment on it if you see the points of improvement.
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