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7 Email Marketing Best Practices That Will Improve Results For 2021

Emails are an incredibly powerful tool for bloggers, email marketing & digital marketing professionals & it has been around forever.

With 99% of online consumers checking their email at least once a day, it’s vital for marketers to stay on top of email marketing trends.

Email marketing is all about giving your audiences, customers delightful & valuable experiences that keep them engaged with your brand, services, product & these ways you can improve your marketing campaigns.

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Whether you start your blog, selling digital or physicals products online, or collecting sales leads, everybody wants a healthy email list.

Email marketing is still the king of ROI in the marketing kingdom.

Email-Marketing-Best-Practices-That-Will-Improve-Results

To help in your marketing business, I have compiled my top tips to empower and inspire you to create your best email marketing practices campaigns yet.

Are you ready to take your email marketing to the next level?

Let’s get started.

1. Make It Easy To Subscribe

Before you send email to your subscribers, you want to make it as easy and as enticing as possible for the audience to subscribe to your email list.

For example, make sure your list form is always growing passively with a signup feature on your blog or website.

Here are some ideas:

  • Embed signup CTAs throughout your blog or website, you can use above articles, right or left side bar and even use at the end of footer section.
  • Add a signup form to your Facebook page or your group.

2. Get To Know Who Is Your Audience?

Before shooting an email, you have to understand of your recipient target audience is one of the most important aspects to take stock of before you start emailing them.

You can craft the perfect message and execute your email campaign flawlessly, but if it goes to the wrong person, wrong audience, all of your marketing efforts, and your precious time will go to waste.

3. Personalize Your Emails Campaigns – It helped us to increase open rates & click rates(CTR)

Moreover, that content is always relevant because it’s personalized, the more personalized the emails they receive from you should be.

Create & add them personalized element email campaigns based on various segments.

Customers always find the information they expect from you.

So personalize!

4. Do NOT Spam

Of course, you don’t want to be spammy and avoid some basics actions like not using more than 3 links on the body text, not using spammy words (like the free, lottery, leads, no investment, cash bonus, free installation, etc), not overusing icons or all caps, not overusing images, etc.

Most importantly, you’ll be in compliance with important legislations like the Anti-Spam Legislation & the CAN-SPAM Act.

Our best practices show that the sender’s email address and name have to match the domain, at the very least.

We hate spam as much as you, other best practices include:

  • Don’t Buying email lists
  • Always adding your physical address somewhere in the email message content (the footer is a good option).
  • Keep your email template code clean
  • Send emails through verified domains.
  • Avoid excessive use of “salesy” language (these are spam trigger words like “buy”, “clearance”, “discount”, or “cash”).
  • Sending too many emails

5. Use A Double Opt-In

Double opt-in means that they click “subscribe” then have to confirm that they subscribed by clicking a link in a confirmation email sent to the email address they provided.

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Keep your double opt-in email short and sweet. This one of the safest email marketing best practices you need!

I highly recommend that you use a double opt-in method.

6. Encourage Subscribers For Sharing

Want more email subscribers?

Ask your audience to share your email!

Encourage them just by asking and using CTA in your email message to share with their friends, on social media.

Since social media is such a big player, you need to integrate it with your email marketing & Invite new subscribers to follow you on social media.

7. Optimize For Mobile

Mobile email accounts for 69% of all email opens rate, depending on your target audience, offer, product, services and email type.

So create responsive layouts to ensure that your email is being read everywhere.

You simply can’t afford to ignore your mobile or tablets users, you have to appeal to them.

Focused messages in a single-column layout work best. Whichever method you choose, your email template has to be mobile-friendly.

If your emails aren’t optimized for viewing on these devices, you’re potentially missing out on a huge number of clicks.

  • Use smaller images to reduce load time.
  • Keep them visible and easily accessible
  • Use a larger font. Small fonts are difficult to read on mobile or tablet devices.
  • Keep you email content Limit & short as possible. Keep emails short.

In Conclusion – Email Marketing Best Practices

Applying the above tips in your any emails marketing to stand out, get delivered, and be acted on.

I hope you now know my entire recommended guide on email marketing best practices, tip & principles.

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You have to experiment with different tactics and figuring out what works best for your niche business, just one simple solution when it comes to email marketing.

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Frequently Asked Questions About Email Marketing

Here are some of the most frequently asked questions about email marketing.

Are There Email Marketing Best Practices for List Building?

Yes! You can find our best practices for building your email list here.

Is email one of the most effective channels, especially for e-commerce stores?
YES, Email can be a very effective marketing channel.

Is email marketing dead?
Email is not dead yet! Start emailing!

Did you try something that worked?

If you want to comment or add something else that you can think have and make it easier for us all, do not hesitate to comment with us.

* This post contains affiliate links, which means that if you click on one of the product links and then purchase the product, we’ll receive a commission. No worries though, you’ll still pay the standard amount so there’s no cost on your part.

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